Elf On The Shelf has a rival and it’s kinder and friendlier for parents and kids. Its name is Reindeer In Here, created by a children’s author, Adam Reid who says Reindeer In Here is anti-Elf on the Shelf. Instead of spying on kids for Santa, Reindeer In Here teams up with Santa, and writes notes back to Santa every evening for every kid’s Christmas list.

Reindeer is calling out Elf in this holiday toy show down, take a look!

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