An ad for the launch of the cable channel TNT promoting the “drama” of its programming had a pretty dramatic debut.
From mashable.com:
TNT’s ad has become the second most-shared of all time, according to Unruly, a video research firm. The ad, which was released on April 11, has been shared 3 million times. Only “The Force,” the 2011 Super Bowl ad from Volkswagen, has been shared more.
David Waterhouse, head of content for Unruly, says the TNT ad — called “A Dramatic Surprise on a Quiet Street” — may well surpass “The Force” soon since one in seven people who saw “Surprise” shared it vs. one in 12 for “The Force.”
The TNT ad, featured above, takes place in a “little town in Belgium” in a “square where nothing really happens.” TNT’s ad agency, Duval Guillaume Modem, placed a large red button there and invited passers-by to “Push to Add Drama.”
Doing so led to a flurry of activity including a clumsy EMS unit dropping a man on a stretcher, a bicycle accident, a fistfight and the appearance of a woman on a motorcycle clad in lingerie. The ad, which appeared on YouTube on April 11, is now up to 21.5 million views…!
Check this out, and tell me you WOULDN’T watch this channel, if you could! This is an amazingly well done ad!! (I wish they showed someone pushing the button repeatedly, after everything quieted down..like they wanted it to all start up again….that woulda MADE this for me…but, still, AWESOME!!)
1 Comment User Comments
Add a commentRainbowRay
April 18, 2012
12:28 pm
Impressive ad and funny as hell! As I was watching it, I was thinking about how important it is to have a “sense of humor about things” and of course, “learning to laugh at ourselves and with others” and this ad certainly helps in that department. I LOVED IT!
LOVE
RainbowRay
Don’t be shy, give it a try—Develop a sense of humor about things and LIVE, LAUGH, LOVE. When your child does something that is rediculous when you know kids will be kids, learn to laugh at it and have a sense of humor (within reason of course). I dream of laughing, living and loving more with Fiona after all I’ve been through making my way and chasing dreams; so well earned dream chasing results in being able to live, laugh and love (wanting to make a difference as well in order to make up for a really shitty life and making my family and especiallyty FIONA proud! LOVE YOU HON! My dreams will soon be OUR DREAMS! KEEP BELIEVING! I LOVE YOU WITH ALL MY HEART AND SOUL!