It doesn’t jump out and grab me….maybe I need to look at it for a while longer….
The Winnipeg Jets have opted for a sleek fighter jet as the centerpiece of their new logo.
The design has the jet pointed north over a red Maple Leaf in a blue and grey circle.
The Jets say the new logo, developed in partnership with Reebok and the NHL, was inspired by the logo of the Royal Canadian Air Force.
The franchise confirmed at last month’s NHL draft that it would be using the Jets nickname.
But the team did not show its hand on the logo, giving top draft pick Mark Scheifele of the Barrie Colts a generic NHL jersey.
The team played as the Atlanta Thrashers last season before it was purchased by True North Sports & Entertainment.
The old Jets logo had a stylized hockey stick as the “J” in Jets with a small plane to the side of the team name.
The original Jets franchise moved to Phoenix to become the Coyotes after the 1996 season.